{"id":1773,"date":"2022-01-05T12:43:00","date_gmt":"2022-01-05T20:43:00","guid":{"rendered":"https:\/\/evocalize.com\/?post_type=resources&#038;p=1773"},"modified":"2023-05-10T15:15:29","modified_gmt":"2023-05-10T22:15:29","slug":"meta-real-estate-advertising-trends-q4-2021","status":"publish","type":"resources","link":"https:\/\/evocalize.com\/resources\/meta-real-estate-advertising-trends-q4-2021\/","title":{"rendered":"Meta real estate advertising trends: Q4 2021"},"content":{"rendered":"<style>.kb-row-layout-id_e262f0-53 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id_e262f0-53 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id_e262f0-53 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(60% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2))) minmax(0, calc(40% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id_e262f0-53 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id_e262f0-53{z-index:1683;position:relative;}@media all and (max-width: 1024px){.kb-row-layout-id_e262f0-53 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id_e262f0-53 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id_e262f0-53 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-equal kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column_387612-fe > .kt-inside-inner-col,.kadence-column_387612-fe > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_387612-fe > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_387612-fe > .kt-inside-inner-col{flex-direction:column;}.kadence-column_387612-fe > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_387612-fe > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_387612-fe{position:relative;}@media all and (max-width: 1024px){.kadence-column_387612-fe > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_387612-fe > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_387612-fe\"><div class=\"kt-inside-inner-col\"><style>.kadence-column_4497dc-c6, .kt-inside-inner-col > .kadence-column_4497dc-c6:not(.specificity){margin-bottom:var(--global-kb-spacing-xl, 4rem);}.kadence-column_4497dc-c6 > .kt-inside-inner-col,.kadence-column_4497dc-c6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_4497dc-c6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_4497dc-c6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_4497dc-c6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_4497dc-c6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_4497dc-c6{position:relative;}@media all and (max-width: 1024px){.kadence-column_4497dc-c6 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_4497dc-c6 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_4497dc-c6\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-theme-palette-1-color has-text-color\">Understanding Meta real estate marketing trends can help agents, brokers, and teams drive business and make better marketing decisions.<\/p>\n\n\n\n<p class=\"has-theme-palette-1-color has-text-color\">Q4 2021 saw some metrics at historically favorable levels, while others started to show a return to pre-pandemic seasonality.<\/p>\n\n\n\n<p class=\"has-theme-palette-1-color has-text-color\">Download the report to get insights that will help you maximize your digital marketing results and drive your revenue, branding, and recruitment.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column_6de74a-9e, .kt-inside-inner-col > .kadence-column_6de74a-9e:not(.specificity){margin-top:-400px;margin-bottom:50px;}#wrapper.site{overflow:clip;}#wrapper.site{overflow:clip;}.kadence-column_6de74a-9e > .kt-inside-inner-col{padding-top:0px;padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column_6de74a-9e > .kt-inside-inner-col,.kadence-column_6de74a-9e > .kt-inside-inner-col:before{border-top-left-radius:25px;border-top-right-radius:25px;border-bottom-right-radius:25px;border-bottom-left-radius:25px;}.kadence-column_6de74a-9e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_6de74a-9e > .kt-inside-inner-col{flex-direction:column;}.kadence-column_6de74a-9e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_6de74a-9e > .kt-inside-inner-col{background-color:var(--global-palette1, #3182CE);}.kadence-column_6de74a-9e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_6de74a-9e{position:relative;}@media all and (max-width: 1024px){.kadence-column_6de74a-9e, .kt-inside-inner-col > .kadence-column_6de74a-9e:not(.specificity){margin-top:-120px;}}@media all and (max-width: 1024px){.kadence-column_6de74a-9e > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_6de74a-9e, .kt-inside-inner-col > .kadence-column_6de74a-9e:not(.specificity){margin-top:-10px;}.kadence-column_6de74a-9e > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_6de74a-9e kb-section-is-sticky\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_4b0692-15, .wp-block-kadence-advancedheading.kt-adv-heading_4b0692-15[data-kb-block=\"kb-adv-heading_4b0692-15\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_4b0692-15 mark, .wp-block-kadence-advancedheading.kt-adv-heading_4b0692-15[data-kb-block=\"kb-adv-heading_4b0692-15\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_4b0692-15 wp-block-kadence-advancedheading has-kb-palette-7-color has-text-color\" data-kb-block=\"kb-adv-heading_4b0692-15\">Download the whitepaper<\/h3>\n\n\n<style>.kb-image_21a089-b3 .kb-image-has-overlay:after{opacity:0.3;}.kb-image_21a089-b3 img.kb-img, .kb-image_21a089-b3 .kb-img img{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}<\/style>\n<div class=\"wp-block-kadence-image kb-image_21a089-b3\" data-aos=\"fade-up\"><figure class=\"aligncenter size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"231\" height=\"300\" src=\"https:\/\/evocalize.com\/wp-content\/uploads\/2023\/03\/Q4-Meta-Real-Estate-231x300.png\" alt=\"\" class=\"kb-img wp-image-1779\" srcset=\"https:\/\/evocalize.com\/wp-content\/uploads\/2023\/03\/Q4-Meta-Real-Estate-231x300.png 231w, https:\/\/evocalize.com\/wp-content\/uploads\/2023\/03\/Q4-Meta-Real-Estate.png 540w\" sizes=\"(max-width: 231px) 100vw, 231px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-leadin-hubspot-form-block\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 9178531,\n\t\t\t\t\t\t\t\tformId: \"cd9642fb-71cf-4bcb-8abb-4015644eb63d\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1714868374000-5899875880\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1714868374000-5899875880\"><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Understanding Meta real estate marketing trends can help agents, brokers, and teams drive business and make better marketing decisions. Q4 2021 saw some metrics at&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1781,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"tags":[],"resource-category":[5],"acf":[],"taxonomy_info":{"resource-category":[{"value":5,"label":"Whitepapers &amp; Research"}]},"featured_image_src_large":["https:\/\/evocalize.com\/wp-content\/uploads\/2023\/03\/Meta-Q4-Real-Estate.png",765,386,false],"author_info":{"display_name":"Evocalize","author_link":"https:\/\/evocalize.com\/author\/tyson-mickelsenevocalize-com\/"},"comment_info":"","_links":{"self":[{"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/resources\/1773"}],"collection":[{"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/types\/resources"}],"author":[{"embeddable":true,"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":11,"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/resources\/1773\/revisions"}],"predecessor-version":[{"id":4659,"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/resources\/1773\/revisions\/4659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/media\/1781"}],"wp:attachment":[{"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/media?parent=1773"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/tags?post=1773"},{"taxonomy":"resource-category","embeddable":true,"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/resource-category?post=1773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}