<\/div>\n<\/figure>\n
The cost of media briefly exceeded pre-COVID levels. The above chart shows a slight peak in August’s media cost over February’s.<\/p>\n
Summary<\/h2>\n
In summary, the cost of media has risen to its pre-Covid levels, present in early 2020, however remain significantly lower than in the same period of 2019. Meanwhile, strong consumer intent continues, with click-to-lead conversion rates that continue to rise MoM in 2020, driving both CPL and CVR to significantly higher levels than we saw in the summer of 2019. Inventory might be at historic lows, but consumers are still in a serious mood to buy, and that doesn\u2019t appear to be falling off.<\/p>\n","protected":false},"excerpt":{"rendered":"
This is the sixth continuation of our COVID-19 impact report. In order to understand COVID-19\u2019s impact on Real Estate Advertising on Facebook, our team has analyzed over 480,000,000 ad impressions and behaviors that have generated over 280,000 leads. Looking ahead to next month\u2019s analysis, we will begin to transition this report to an ongoing look…<\/p>\n","protected":false},"author":4,"featured_media":2115,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"taxonomy_info":{"category":[{"value":1,"label":"Article"}]},"featured_image_src_large":["https:\/\/evocalize.com\/wp-content\/uploads\/2020\/09\/60636b9d9a0daf884a5098ba_COVID-19-media-analysis-2.jpg",1008,480,false],"author_info":{"display_name":"Evocalize","author_link":"https:\/\/evocalize.com\/author\/tyson-mickelsenevocalize-com\/"},"comment_info":0,"category_info":[{"term_id":1,"name":"Article","slug":"article","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":115,"filter":"raw","cat_ID":1,"category_count":115,"category_description":"","cat_name":"Article","category_nicename":"article","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/posts\/2060"}],"collection":[{"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/comments?post=2060"}],"version-history":[{"count":7,"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/posts\/2060\/revisions"}],"predecessor-version":[{"id":9289,"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/posts\/2060\/revisions\/9289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/media\/2115"}],"wp:attachment":[{"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/media?parent=2060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/categories?post=2060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/tags?post=2060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}