recently announced Market Reach program<\/a> uses this data to offer Real Estate agents the ability to serve ads on Facebook and Google to targeted audiences in near real-time.<\/p>\nEvery portal will have their own way to collect and use this valuable user data.<\/p>\n
Finally, like Amazon, transactions occur onsite, allowing portals and marketplaces to control the data and create a valuable closed-loop advertising ecosystem. Whether it\u2019s an ecommerce transaction or lead generation, they have the ability to collect, store, and use their data to create valuable audiences that advertisers place a premium value on.<\/p>\n
For Portals and Marketplaces, the combination of high-intent audience data and a closed loop advertising system, is the foundation for an amazing new advertising offering.<\/p>\n
Conclusion<\/h2>\n
Amazon is challenging the digital advertising duopoly with their ability to, once again, harness the power of their data. Other organizations, such as CRMs, Portals and Marketplaces already have the infrastructure in place to allow them to capitalize on the same pillars in Amazon\u2019s playbook to create a new, competitive revenue center.[KC3]<\/p>\n
At Evocalize, we specialize in unlocking this exact opportunity for CRMs, Portals, and Marketplaces. Our embedded online marketing technology gives our partners the ability to enable users with sophisticated data-driven online marketing programs with the click of a button. If you would like to know more about the massive revenue opportunity that\u2019s hiding in your data, contact us for more information.<\/p>\n","protected":false},"excerpt":{"rendered":"
In 2006, Amazon became much more than an ecommerce giant with the launch of AWS, their robust cloud computing platform. This new platform was key in helping Amazon capture and capitalize on vast quantities of highly-relevant data. The resulting boost to their bottom line and share price has been astonishing. Today, Amazon\u2019s ability to monetize…<\/p>\n","protected":false},"author":4,"featured_media":2129,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"taxonomy_info":{"category":[{"value":1,"label":"Article"}]},"featured_image_src_large":["https:\/\/evocalize.com\/wp-content\/uploads\/2020\/05\/60636b9d9a0daf009c50981b_Amazon-opt-p-1080-1024x683.jpg",1024,683,true],"author_info":{"display_name":"Evocalize","author_link":"https:\/\/evocalize.com\/author\/tyson-mickelsenevocalize-com\/"},"comment_info":0,"category_info":[{"term_id":1,"name":"Article","slug":"article","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":115,"filter":"raw","cat_ID":1,"category_count":115,"category_description":"","cat_name":"Article","category_nicename":"article","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/posts\/2044"}],"collection":[{"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/comments?post=2044"}],"version-history":[{"count":4,"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/posts\/2044\/revisions"}],"predecessor-version":[{"id":9268,"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/posts\/2044\/revisions\/9268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/media\/2129"}],"wp:attachment":[{"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/media?parent=2044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/categories?post=2044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evocalize.com\/wp-json\/wp\/v2\/tags?post=2044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}