Attract | Capture | Convert

Justin Ulrich
I’m going to jump in. In the session today, we’re going to try to get through a ton around digital marketing, why it’s so important, how lead portals, like if you think like Zillow or Realtor.com, like how they’re driving buyer and seller leads, and how you can do the same. We’ll talk a little bit about converting listing inquiries into buyer and seller opportunities for you.

We’ve got templates and tools that we have available that you all have available today, whether or not you’re using them, they’re there. We’re going to go through those real quick around multi-channel listing campaigns that you can run just on autopilot, just set it and forget it, get them running for you and bring in those leads, and then how to double your ROI on your digital marketing efforts. With that, we’ll jump in.

We’ll talk a little bit about the portals. This is just a graphic depiction of the traffic that these portals are driving to their sites. Between these four, the fifth one up top, we added in the lower Movado acquisition there, but between these five large players, they’re driving about 800 million estimated visits to their websites.

That’s a ton and it feels like a lot. The industry right now is consolidating. We have all these mergers acquisitions going on.

A lot of it is really for them to own the entire customer journey. If they have real estate and mortgage where they can pass the lead on through, it’s great for their business. It stinks for everybody else who’s relying on some leads to pass back and forth from referral partners.

At the end of the day, what they do really well is solid acquisition marketing, bringing in buyer and seller leads from the top so that they can work them on the real estate side and then pass it through to the mortgage side. It seems like they’re massive. They’re behemoths.

How do you break in? How do you cut through? It seems like they have all the airways, but in reality, it’s just a sliver of the traffic that is being driven across the big platforms, TikTok, Meta, that includes Facebook and Instagram, Google Display, Google Search.

Tons of traffic is there. When you put it in the context, it’s like the population of Boulder, Colorado versus LA. Massive traffic that is still available to be able to capture.

These portals realize that and they’re paying billions of dollars to be able to drive traffic to their sites from these platforms. They have specific technology they’ve set up to help do so, as well as other things they’ve put in place. If you think about the content teams, they’re creating all sorts of videos, blog posts, listicles, articles, everything to try to drive organic traffic to their site.

At the end of the day, 70% to 80% of traffic that’s coming to these platforms is coming from organic and paid efforts, and 30% of it is paid specifically. That’s explicit marketing efforts that are designed to reach very specific, identified audiences across Google with paid search, Google Ads, Meta with paid ads, Instagram, Facebook, TikTok, that type of thing. They’re paying lots of money to drive the traffic.

I say this because there’s tons of opportunity for everyone here to create their own content from an organic perspective, which we have subsequent sessions that we’ll talk a little bit about this, but it takes time and building your audiences from scratch takes time. On the paid side, you can shortcut the time and throw some money at it to get in front of specific audiences now to drive your own leads, just like the portals are doing. Why do you pay?

Again, if you don’t have the organic engine running, you want to get in front of these folks. 90% of people are spending at least five hours a day online. That’s Google, that’s Facebook, Instagram, TikTok, you name it, a whole host of popular websites.

90% of people spend five hours a day. If you think that sounds crazy, it kind of does, but then I would also say, look at your own screen time and see how much time you’re spending. We do.

We spend a ton of time on these platforms. What this means is you need to be in front of buyers and sellers where they are online. You have to get your message in front of them on the platforms that they’re spending their time.

This is what these portals do really, really, really well. How it works. If you think about, take a step outside of real estate.

Think of an e-commerce example like Zappos. If you ever go to zappos.com, I’m sure most folks have, you look at a specific pair of shoes, maybe you put it in your cart, you leave, and then for the next seven days or however long they have you dropped into their campaign, you’re going to see ads and imagery come across Facebook, Instagram, wherever, on different websites, display ads, showing that exact pair of shoes that you looked at. How they do that, Zappos is really, really, really good at this.

Depending on the actions you take, they’re able to tag you with like a pixel or other means to drop you into segments, like audience buckets that have seen this exact pair of shoes. Those who do and engage it with it in a certain way, whether they put it in their cart or not, they will be dropped into a campaign that serves up the imagery specific to that pair of shoes. They do this at scale across their entire inventory.

Now, that works awesome in retail, like e-commerce, the buying cycle is very short. In real estate, it’s different. You’re thinking six, nine, 12 months from when somebody starts really kind of looking and thinking and their wheels are turning to when they actually make the purchase.

It’s a really long purchase cycle. That means that you need to be in front of the consumers or buyers, sellers, where they are on the channels that we talked about, MetaFace or Instagram, Google, wherever, YouTube. When they’re looking for a long period of time, a lot of times folks will run ads and they’ll put a little bit of effort out there.

They’ll run it for a month. It’s not working. They take it down.

Think of the buying. You have to nurture these folks just like you would with a follow-up nurture campaign. You have to stay in front of them for a long duration of time, stay top of mind.

When they do get through each stage of the buyer’s journey, they’re thinking of you along the way. When they’re ready to pull the trigger, boom, you’re the one that they contact. Back to the portals.

They’re using all these different ways, whether it’s ad, organic content, videos, or whatever, to generate interest. When people demonstrate interest, they bring them into their website. They still are unknown.

They don’t know who they are. When they come to the website, they’re going to have different … I like to think of it as there’s a vapor trail that’s being created by folks who are visiting your site.

They’re looking at different pages. They’re clicking on different things. They’re checking out different homes.

They’re doing all sorts of things that we’d love to track, but we don’t have their information. The good news is all that stuff is still tracked. It’s creating this vapor trail wherever they’re going.

Then once they’re identified with some sort of engaging content piece that’s relevant enough to make someone want to give their information, a loan calculator, or a home showing, whatever it might be, then when we get their information to become a lead, we have all that other information about them that we can associate with that individual. And we can do all sorts of things with them.

We could drop them into nurture campaigns. We could drop them into other retargeting campaigns or different audiences that we can do digital marketing to across the different channels. There’s all sorts of stuff that you can do.

The goal of bringing in people to the website and then providing very specific content to them to try to convert them. The goal is to convert them and eventually build your database with leads that you can market to. Anything to add to that, Andy, Krista? I’ll take a drink.

Krista Hannahs
I do want to double down on that driving traffic to your website. I know it can be really difficult. There’s tons of real estate agent websites in this country and in Canada.

I think it’s really important to consider what does your website look like? What is the landing page that you are driving that traffic to? Because you are investing in running these ads and you don’t want to lose them the moment they get to the destination that you’ve intended for them.

So making sure that, like Justin said, you have maybe a mortgage calculator or some information about the local area from the ad that they may have clicked on. And so it’s really important to have fresh content that’s intriguing and interesting to the consumer. I don’t want to land on your website and it just be like a search bar for finding listings.

So think about that. And if you have a MoxiWorks website, if that’s been provided to you from your brokerage, you have the ability to go in and make as many edits as you want. It’s very customizable.

And our customer support team can walk you through any of those types of options.

Justin Ulrich
Yeah. Yeah. Very good.

Yeah. And also, we’ll have subsequent sessions. So in the first email we sent out with all the different sessions we have planned, there’s four more where we’re going to dig in Facebook, Google, nurture programs, local marketing, partner marketing.

We’re going to dig in on more tactical things and we’ll be able to show you, walk you through these things like Krista was talking about if you haven’t been able to take advantage of the tools that are available to you.

All right. What the portals also do really, really well. So they find folks, they generate interest, they nurture them in order to get their information.

They get the information on a landing page or whatever it might be. Now those are leads in their CRM. They do a really, really, really good job of having automations that they put in place that nurture folks along.

They send them relevant information. I should say information that’s relevant to them based on the actions that the individuals have taken. And when you do get really good at this, you’re able to segment your audiences in plenty of different ways that you’re able to serve up that hyper relevant content.

So if someone comes in, for example, if they were interested in seeing a home, that’s a different level of intent than if they wanted to download a guide on 10 parks in the year or the 10 best restaurants or something like that. So you want to make sure that you’re saying the right information to the right folks when they’re ready to receive it so that you’re not fatiguing your audience of folks who may not be ready yet, but still potentially could be good leads. The other thing that they do really, really well is they leverage, they leverage data to continually improve.

So there’s, they’re able to determine and see like through scaled A-B testing, testing one thing versus another, how folks react, how they engage, is it driving better quality leads? They feed that information back through and try to continually educate the system to get better and better and better. So that said, there are the things that you put in place and it takes a lot of time, takes a lot of effort.

Then there are things that all the things you put in place, you have to manage them, you have to optimize them, you have to continually improve them. Otherwise, it’s just, it could, you, the initial experience that you’ve created may fall flat and it may all be for nothing. Now we work with MoxiWorks, we’re just a little bit in a product, little tiny commercial, but we, we, we power the MoxiPromote platform, which we also didn’t mention this earlier, but, but some of the massive technology and other, other portals in the industry, we also power.

So we’re giving the same, literally the same technology that you see for like realtor.com that is using to drive acquisition, marketing down to the lead gen. This is the same technology, literally the same technology that you have in the palm of your hand, a couple of clicks, and you can do exactly what they’re doing to drive leads so that you’re not relying on other folks, you know, through like purchasing them. Right.

So you can actually nurture folks along with the same technology. The other thing, you know, we’re integrating third-party data, we’re qualifying leads. We have a whole host of AI agents that I’ll get into in just a sec that help qualify leads and continuously improve over time.

But all this to say, you can, within a couple clicks, you can, you log in, you choose your blueprint, like a program you want to run. If you want to generate leads, great. If you want to generate awareness or build presence in your area, awesome.

You click the program, you, most of it, like it’s, it’s a, it’s a form format. And we’ll do a demo on a subsequent call, but you just select a couple things. If you want to customize, otherwise you don’t have to do anything to it.

You just go down to schedule your, how much you want to spend and how long you want it to run for. And that’s it. And the, the output is, you know, it takes you a couple of clicks, but the output is you’re creating ads automatically across Google, Facebook, Instagram, you know, YouTube.

These ads are showing up in the places where buyers and sellers are five hours a day. Right. And the ads that we have a couple examples here.

The great thing is, and this will make a lot more sense in other, in other sessions, because we dive in deep into what happens behind the scenes, but we’re doing everything from the audience creation, all the keywords, the long tail, short tail, negative keywords, all the, the minutia behind the scenes that if you’re not a digital marketer, and I’ve done marketing, demand gen marketing my whole career, I never handle it. I always give it to an agency to paint the butt.

I don’t understand these systems. If I, even today, if I logged in and I’m sure Kristen and Andy, Andy’s got, you know, tons of years of experience in the agency world. If you log in, it takes you a half hour to create an ad.

If you know what you’re doing. And then if you want to create multiple ads, it takes even more time, all the copy, all the images, everything it’s all handled behind the scenes. So when you do that couple of clicks, all this stuff’s created, and it pushes your ads out across all these different platforms at the same time.

So you don’t have to do the same thing in Facebook, same thing in Google, you know. So it’s a really, really cool tool that everyone here, you know, if you’re a MoxiWorks user, you already have access to it. It’s called MoxiPromote.

We’ll get you a link toward the end here to check it out if you want. One really, really cool thing that we’ve added is I know that we talk about how the industry is consolidating real estate and mortgages coming together. We’ve actually worked with MoxiWorks to create the ability for you to co-market with mortgage loan officers in your area and split the cost of your digital marketing.

So talk about how we could double your ROI. Instead of spending $500 on a campaign, you could spend $250 and get the same number of leads that you would have otherwise gotten. And the way it works is you just, you fill out a program just like I talked about, select your program, select that you want to do co-marketing, type in their email who you want to invite with a little message from you, and it sends them an invitation when you’ve checked out and purchased your program.

All they have to do is check it out, approve it, boom. We handle all the payment. Everything is RESPA compliant.

You don’t have to worry about any of that stuff. So we’ve given you a way to collaborate and strengthen your partnerships within your local area so you can hang on to those valuable referral partners and access their audiences with folks that trust them. And you’re able to do it at half the cost, which is pretty incredible.

All right, leads intelligence. And after this, I’m going to jump into what you can do to significantly improve your likelihood to connect with folks by 100x. So just bear with me just for a second on this one.

Leads intelligence is something that we’ve recently stood up. It’s an entire team of AI agents. We hear AI all the time, you know, AI agents.

They’re, it’s, it’s basically an AI version of like a PhD-level marketing analyst that is working 24-7. And we have an entire team of them. And what they’re doing is they’re, they’re taking leads as they come in.

They’re processing the quality and the potential for them to actually convert and potential to make a purchase. And feeding that information, it’s like a predictive model that we have that’s proprietary. They’re feeding that information back into the platforms to get the platforms to send you leads that are more like them, right?

It sounds like it’s, it’s, it’s no, nothing new, that part of it. But think of it this way. The platforms, what most people don’t know is they take 24 to 40, you have 24 to 48 hours to notify them that a lead that you’ve gotten is quality and to send you more like them.

Within this space, if you’re talking six months, nine months, 12 months until someone has actually made the purchase and converted, then that it’s the data that you’re sending back to the platform is extremely stale. And the platform for that entire time, Google has been sending you other leads that look like basically lowest cost where you want to keep your, your cost per lead down a hundred percent. This keeps the cost down while driving your quality of leads up.

And it’s, it’s, we’ve had it out now for a few months. This already exists. It’s been happening for those who have been using campaigns, who are doing this with MoxiPromote, but it’s not just hype.

Like we’ve literally seen, we also, sorry, let me take this piece too. We also score the leads internally so that we can continue to learn. And we give you the ability to give thumbs up or thumbs down.

You can kind of see right here in this rating area. So you, so our MoxiPromote users can go in and score the lead and say whether or not it’s good. So the results so far from this technology, we’ve, we’ve seen leads that we would qualify as or rank as hot leads.

We’ve seen them double. We’ve seen high income buyers increased by 163%. We’ve seen down payment capacity improved by 170%.

We’ve seen low quality leads drop by 34%. And you think about that 34% of a big bucket because low quality is usually the highest volume of leads that you’re getting. So we’re seeing a significant drop there.

And then overall credit worthiness has gone up 140%. And then from report, self-reporting with the thumbs up, thumbs down, self-reporting from our agents, they’ve reported a 200% increase in quality. So it’s, it’s an incredible tool that you already have available to help you actually start driving better quality leads.

And the longer that you, your programs are on, the better quality the leads are that come in because we’re able to continuously feed back that data in real time into the platforms to help drive better and better quality leads. So we have some other partners who, who, you know, they’ve run leads or campaigns for their programs for like three months or longer have seen 91% of their users have gotten positive ROI on their dollar spent.

So this is something that I would 100% encourage everyone here to look into.

Okay. Now for a commercial break, but a break from the commercial break. Back to the, back to the regularly scheduled program.

So we have, we talked a little bit about, you know, something that you could do to increase your likelihood to connect. This may not be groundbreaking, but it’s actually pretty, pretty, pretty incredible. If actually, let me see in the comments, give me some, give me some guesses.

We’ll take just a few seconds here. I’m curious if anyone has any guesses as to what you could do to improve your likelihood to connect with your leads by a hundred times, improve, improve your likelihood to convert by 21 times. Any guesses at all?

I’ll wait. I’ll wait. All right.

I’ve waited long enough. So the number one thing that you could do is to follow up within the first five minutes. This is probably something that you’ve heard before.

Maybe you haven’t heard of it tied to those numbers like that, but it is true. If you were to follow up within five minutes of getting your lead, you improve your likelihood to connect and your likelihood to convert. In fact, 78% of buyers choose the first person to respond.

So let’s say you respond 10 minutes after you get the lead and you know, someone’s gone into a portal and multiple folks, you know, get these, these leads that are coming to you from the portals. Someone else responds within the first five minutes. Your, your chances are you’re hosed in terms of being able to, to work with that lead and you’re paying for these leads.

So my suggestion is for any lead that you’re paying for, no matter how you’re paying for it, any lead that actually comes in, you’re paying for it with your time or your money, right? So why put all of the time and effort and energy and dollars into bringing in leads if you’re just going to let it die in the vine or not follow up in a prompt manner to actually give yourself the best chance far and away of converting it. So now that you have this information you need to make sure that you do a few things to get the most from your leads.

You want to respond within the first five minutes. There are ways to do that. It could be picking up the phone.

It could be texting them back. It could be emailing them real quick. You don’t have to, it doesn’t have to be earth shattering in terms of what you’re saying to these folks, but it could be, Hey, I just got your lead.

Just want to let you know, I’m reviewing a couple of things. I’m going to reach out to you in a few minutes. Right. And that could be an automated message that you’re sending out. There’s plenty of tools out there.

that help you to get in touch near immediately for when the lead comes your way. And that’s what folks want. Think about like your own experience.

If you’re online and you want to inquire about a car or anything like that, you type in the chat and it’s like, ah, nobody gets back to you. It’s a robot, you know, and it’s like an answer that’s, you’re just like, I just want someone to get back to me. I want someone to talk to so that you can continue to move forward.

Folks are in a mental state of engagement if they’ve sent you their information, which is why that five minutes is so important. I’ve seen this too in just my own personal experience on the B2B side. We’ve seen, I’ve actually done a ton of tracking on this.

After 10 minutes of a lead coming in, and I’ve seen some other data online to validate this, your chance, your likelihood of actually getting in contact with the person drops 50%. So between five and 10 minutes, you’re already shooting yourself in the foot 50% wise, right? So you have to get back to them.

The other thing you want to do is enroll them in a nurture program. This nurture program, depending on a system, whatever system you’re using, it could incorporate text, right? It could incorporate a phone call.

You could have a call center that you’re working with to automate the outreach for that first touch. There’s so many things that you can do. But scoring your leads is also extremely important.

You don’t want to waste your time on folks who have a poor lead score and you think are not very likely to convert, right? And this is, I’m sure this is not new to anyone here. It’s just worth, it’s worth, whether or not you’re doing, you need to do it.

Let me just put it that way. You’re doing it with a manual effort, or you’re doing it through some sort of automated means. Great.

At least you’re scoring them. If you’re not scoring, you’re going to find yourself chasing around a ton of different leads and eventually burning out and finding yourself in a position where you’re saying, ah, these leads aren’t good quality. These leads never convert, you know, because you’re not going after the right ones.

So if you’re scoring them, then you’re, then you’ll be able to prioritize where you’re spending your time. This is an example on screen of, of an email that we send out automated alerts. Whenever you’re running these programs through Moxie Promote, you’ll get an automated email as soon as the lead comes in, and you’ll have the ability to go in and you can see who it is.

And you can actually rate it thumbs up, thumbs down, if you wanted to right then and there. Or you can actually go back and you can rate within our program, there’s a lead section with within MoxiPromote, there’s a leads section that a tab that you can click on. And you can go through the whole list of leads that have come in through the ad programs that you’ve been running with Promote.

And you can actually thumbs up, thumbs down them all right there as well. So it’s just a way to it, all this feedback goes back into the system. And if you do it, if you stay on top of it, you’re only going to improve the leads that are coming in.

As these programs continue to run for you. Anything to add there, team?

Krista Hannahs
Yeah, I just want to add that, like Justin mentioned, having an you can either have automated response or a customized personal manual response. And I’d argue you should do both. So you should always have something set up that would automatically respond to all of your leads based on the lead type.

So we’re tagging, we’re grouping our leads based on where their source comes from. And then you’ve got your welcome email, or maybe some listing alerts get set up. But then also do that effort to reach out and like Matt Marks, who’s cheating by coming in on the comments here, is completely true.

You want to be that local expert, right? So you are the local expert. So maybe your automated campaign goes out and it says something like, you know, I’m the local expert here in this community that you’ve, you know, shown interest in and then you can reach out and continue to show them that you’re not some robot.

You’re not an AI assistant, right? You’re an actual real live real estate agent who knows what they’re doing. And then you’ll really convert those leads at a much higher rate.

Justin Ulrich
100%. Yeah, we’ve got a we do have a session. I think it’s the fourth one, we talk about local marketing amplification. And we talk a lot about, you know, being basically becoming the mayor, and and the local expert and how to do that.

So this is a great way to demonstrate that. Thanks for bringing that up, Krista. All right.

Now, just to give a little bit of insight, this is we just pulled the testimonial real quick on on co-marketing. We’ve got, you know, one of our partners here that they really appreciate co-marketing, it’s more than just, you know, getting referrals, it’s actually partnering with folks in your area. And it does a lot.

And if you’re able to run some of these campaigns where you’re partnering with these LOs, you’re building that trust, you’re strengthening that partnership. And they’re going to continue to think of you whenever they have an opportunity as well. And it works both ways.

So it’s a great way to partner with folks. And like I mentioned, co-marketing cuts your costs down. But I wanted to show a few more of the results that we’ve had with the technology that you have available with MoxiWorks.

These come from other partners, but we’ve had 30,000 leads in the first six months, eight times higher click-through rate. I’ll just read through a few of them. But you know, 13 times decrease in cost per click, 197 times higher click-through rate than they had on their ads that they were running on their own.

The results speak for themselves. The technology is there. It’s the same technology that these portals are using, because we power some of these portals.

So we know it works for them. And you have it available today for you to log in and check out. So I would say to you, you know, log into MoxiPromote.

We have the URL right there, promote.moxiworks.com. Check it out, poke around, see how easy it is. I literally have had my child, when she was eight, create a marketing program.

And it’s world-class. These programs are world-class. So an eight-year-old could do it. We also have some partner content we’ve created of an agent creating an ad side-by-side with her making a sandwich. And she can get the ad done faster. So it is extremely easy.

I know a lot of times we think like, digital, it’s so confusing, like, it’s just overwhelming. We get rid of all that. And you’re able to actually market your business in your local area like you should be doing.

And if you’re not doing it, the competition is going to. So I encourage you to get into the tools that you already have available. Krista, do you have anything to add to that?

Krista Hannahs
Yeah, I would say if you also want to make a sandwich, but you need to run an ad, you can also set up your ads to automate. So they just run based on what you want them to do. So every time you get a new listing, an ad just runs on your behalf based on your settings.

And then you can go make a sandwich instead.

Justin Ulrich
And if you want to make me a sandwich, I’ll put your address in the comments. I actually won’t. That’d be terrible.

All right. With that, we’ve got some time for some Q&A. So I don’t know, Andy, if I know that there’s been a lot of kind of back and forth in here. That’s a long list of comments. Have there been any that come up that you feel are worth addressing?

Andy Redington
Yeah, I think I was able to get to most all of them here. Someone did mention something about the leads and kind of the quality of the lead. So you covered all the lead intelligence and the AI agents and everything that goes into the scoring and contactability and optimizing towards the higher quality leads.

So I think we’re good there.

Justin Ulrich
Let me add something real quick to leads on quality. Whether or not you’re using Promote, right? Let’s say you’ve got a wild hair and you’re like, I’m just going to go try to do this on my own.

Go try it. You’ll see how difficult it is. But even if you’re running campaigns through the platforms directly, the longer your campaigns run, the better the results are going to be.

Now, with a tool like Promote, you’ll get even better results long term because we do have those AI agents that you don’t have if you’re going direct to platform. But I think that there’s a, just generally speaking, it’s very common for folks, real estate agents, I mean, all sorts of industries. They’ll run a campaign.

I mentioned this a little bit earlier, and they run it for a couple of weeks and they’ll turn it off. And it’s like, I just wasn’t getting enough leads or the leads I was getting, they were garbage leads. The reality is you have, there’s at least a two week period where these platforms have to learn and they have to figure out how to get these leads and how to bring in leads that would be perceived as quality to you.

And also within the platform, they have their own technology that gets, it learns over time. Ours is just an accelerator, right? MoxiWorks, it throttles down on the speed at which you’ll be able to get the quality leads.

But it’s the same thing across the board. You have to leave your programs running. So if you’re running them for a month, I would challenge you to run them for two or three, even better.

The longer you run them, the better the ROI is going to be on your dollars. Your ROI on your first dollar spent may not be as good, but the dollars you’re spending in months three, four or five, it’s just going to get better and better and better for you.

Andy Redington
Yep. Another one kind of related to that, Justin is a user asked, can they be alerted when a lead comes in? And yes, you can.

In the Promote dashboard, if you click on that little person icon on the top, right, there is my account. You can click into that and then you’ll see your account settings. You can click into lead alert preferences.

There, you can add an email or multiple emails to receive the notifications when the leads come through. You can also add your cell phone number to receive SMS notifications. And you can also set up an auto responder for that prospect.

So that way, when they submit the lead, they could get a quick email or text saying, you know, thanks for sending your contact info. I’ll be in touch with you shortly to follow up. So those are all available in the, my account lead alert preferences in the MoxiPromote dashboard.

Justin Ulrich
Perfect. Yeah. And I just, I just pulled up this screen again, just to show what those, those lead alerts, when they come through, what they look like.

So you get them right to your email. It’s just a great way to stay on top of things. If you don’t have visibility into them, when they’re coming in, there’s no way you’re going to be able to get to them within five minutes.

So having these alerts is, it’s great, but you, you also have to make sure that you have the followup processes in place so that you can actually take action on those alerts as they come in.

Andy Redington
Yeah. A couple more coming through at the end here. And also I’m happy to, I’ll go through this in more detail on LinkedIn and respond, but we’ve got some time. I think we can write a few of these here.

Justin Ulrich
We’ve got five hours planned, five hours.

Andy Redington
Yeah. We’re going to be here all day.

Krista Hannahs
Online time for the day.

Andy Redington
Can we run ads for the company or is it for individual agents? So there’s both. You could do both here.

So depending on, and happy to take this offline, Debra, but depending on kind of your, your goals and objectives and what you’re trying to do with the ad, you know, we do have local presence, which is more branding and awareness.

So you could build those to be around a team or, you know, the company and branding there, or you could have it be for yourself as an agent and promote yourself. And that’s kind of the, you know, the theme across a lot of these, you have different ways to kind of build the ads and promote the company or the team or the individual agent.

So we just need to kind of better understand your use case, but in short, you can leverage this to advertise on behalf of the team, company, agent, just depending on what you’re trying to accomplish.

Krista Hannahs
And one caveat with that, Andy, if you are a MoxiWorks, MoxiPromote user, this all depends on your permission level in the platform. So if you’re an office manager, you can run ads for the office. If you’re a company admin, you can run it for the entire company.

Marketing managers have access to do that as well. So when you are logged in to MoxiPromote in that top left, you can change what you are running ads for, whether it’s for the corporate headquarters or for the local office, you can do it that way. So it’s really, really simple.

Andy Redington
Good call out there, Krista.

Justin Ulrich
Krista, it looks like there’s one for you from Sandra. Here, I’ll just put it on the screen here. It’ll be a little bit easier to see. I can’t pronounce it. That’s why I put it on the screen.

Krista Hannahs
Yes. So every customer of MoxiWorks has access to Promote. Where it lives in your platform may be different.

And so if you’d like, Sandra, we can take this offline and I can take a look in the Ravis account and see where they’ve placed it. Typically, it would be on the top navigation bar where you have all of your other products listed. So if you have CRM or presentations or websites, you may have a top rail up there, or it may be in the My Listings section of your platform.

When you go into your account and you’re viewing all of your listings, there’s a tab there for Promote. And then on each listing, should you have some, it would say promote this listing, and that’ll just drop you right into the Promote platform. Lots of ways to get there.

Also, you can just go to promote.moxiworks.com and you’ll authenticate right in through your Ravis credentials with Moxi.

Justin Ulrich
We had another question here just for you, Krista. How can he set it up? It says he’s came in a little bit late and he’s sorry. Glenn is sorry. That’s all right, Glenn.

Krista Hannahs
Don’t be sorry. Honestly, there’s not a lot of setup. Everybody’s MoxiPromote account is automatically set up based on the fact that you have MoxiWorks and that we have your information in our system.

So again, you could just go to promote.moxiworks.com. The authentication that will come up if you’re not already logged into Moxi will be your Moxi authentication. So depending on how you enter our platform, that’s how you’re going to log in.

It could be O365 or a Google Suite or a hand login, but everything is set up. So the moment you land into the Promote platform, everything’s already there. Your branding’s in there.

Your listings, should you have any again, would be in there. So no setup needed outside of building the ad, of course.

Justin Ulrich
Very good. Here’s one for you guys. How can we edit so it’s not just promoting listings?

Krista Hannahs
There’s a couple different blueprint types. So some of them are specific to listings, but Andy, I think was just mentioning where you can do like your local presence. 

So a branding ad is what we used to call those and basically promoting yourself as the local expert in your area, or if you’re at the brokerage or promoting your brokerage’s brand, those are options too. Andy, anything to add to that?

Andy Redington
Yeah. And as Justin has pulled up here in the slide, you can kind of see under where it says quick start towards the right, those tiles are what we call blueprints. So when Krista mentioned local presence, that’s a blueprint in here, but I want to call out those filters under that quick start.

You can also click on one of those and it’ll filter to the objective of the program. So generate leads, generate traffic, which is going to be traffic to your website, brand awareness, and then co-marketing. So that’s another way to just kind of filter down.

If you want to do more branding, you can click on brand awareness and then it’ll show those programs and blueprints that will support that objective.

Justin Ulrich
Awesome. Sandra, this is very exciting. It is very exciting.

I’m excited for you because I’ve seen a lot of success that other folks have had through all of our partnerships, and it’s a really incredible tool to be able to resurface it up to this team in this fashion. It’s super exciting for us because we know that you’re going to derive tons of value from it. Will there be a recording of this?

Yes, this is being recorded. It will actually live on the exact link that you’re currently watching it on, and we’ll also be emailing this out this afternoon around 4 p.m. Eastern, so you can share it with your teams there. We’ve had a couple questions too around the cost.

Krista Hannahs
Yeah, so I want to address that. There is no cost to have the platform. MoxiPromote is included in your MoxiWorks products.

No matter which products you have with us, if you could have just presentations, you can have the whole suite. Promote will always be available to you. The cost associated is how much you decide to spend on your ads, so that’s up to you.

You can spend $30. You can spend $3,000. It’s up to what your budget looks like and what your goals are.

Justin Ulrich
Yeah, and I would add to that too. If you have the ability to spend a little bit more, you’re going to accelerate your results, the AI bringing in those leads, and you’ll be able to generate more quality leads over time as well, if you could spend a little bit more there. We just find that the platform sometimes, if you think about, let’s say I have $1,000 to spend, and I want to spend it across the entire country versus I want to spend it on one neighborhood or a zip code, I’m going to get a lot better results if I spend that money in one area because the system will be able to learn a lot better.

The same goes for the amount of money that you’re spending. If you’re spending $30 versus $500 or $1,000, the system’s able to learn a lot better to bring you those leads that you’re actually looking for.

Krista Hannahs
Yeah, and I want to add too, when you’re thinking about spending money on this, if you’re a listing agent or trying to become a listing agent for a specific listing, this is a huge value add to the consumer to tell them that, look, I don’t just post organic on Facebook and local groups. 

I’m going to spend money to surface your listing to more potential buyers in the market. I know a lot of our MoxiWorks customers include that as a whole page in their listing presentations or a different section on their website just to brag about how much better they are than other agents because they actually spend money on the listing rather than just seeing what happens on Zillow.

Justin Ulrich
Awesome. It looks like that’s it. Do you have any others that you both are seeing that are surfacing? I think we’re good.

Andy Redington
Oh, sorry, Justin. There was, I think, a couple of users that commented on automating a weekly email to their clients about neighborhood market updates. That would not be part of this.

Chris, I don’t know if there’s anything else you want to add from an email capability within Moxi, but this is specifically generating those programs across Meta and Google as paid advertising. This would be handled through more of an email campaign to kind of automate emails going out to your existing client base.

Krista Hannahs
Yeah. Again, just depending on what your subscription model is with MoxiWorks from your brokerage, you have a couple of different options. We have a neighborhood news email campaign that’s included with our websites and CRM product.

And then we have a full blown lead nurturing email campaign system called ActivePipe that a lot of you might be familiar with. That’s way more robust and AI enabled and going to achieve these goals for you as well. So there are ways to automate that really easily.

Neighborhood insights, local market insights, listing alerts, all of those things. So you could kind of customize based on the lead type, like I was saying earlier.

Justin Ulrich
And if you think about, just to add to that, if you think about, if you’re wanting to drop someone an email nurture, you already have their information. 

So we also have retargeting programs that you can upload your lists of folks that you have their information for, and it will target those folks specifically when they’re online on the different platforms, you know, on the different websites and stuff like that. So they’ll, you’ll be able to stay top of mind with those folks for a longer period of time while you’re nurturing them with email.

You’ll also be nurturing them with ads that have your brand and your face surfacing up throughout their, their online experience.

Krista Hannahs
Yeah. And I’m going to say something that every agent on this call has heard a million times, but if you’re tagging and grouping your contacts appropriately in your system and you want to retarget, it’s really easy to grab the list of everybody from blank zip code or everybody that was at this event that I was at. Right.

So if you know that list, boom, upload it into Promote, retarget them with ads and you’ll re-engage those, those clients of yours.

Justin Ulrich
Very good. Yeah. Lots, lots of great questions, everyone.

There’s a couple more that just came in. I don’t know, Krista, I think they’re probably more up your alley. Maybe the last one from Jan there.

Krista Hannahs
Let me answer Bill really quick there. We don’t have a call center bill necessarily to assist agents with setting up their programs. We do have a support portal that you can, you can work through, or you can also work through either your office manager or like broker admin at your brokerage who has access directly to a named CSM at our, at our company who will walk through and we can run a training for your entire company on this as well.

Provide additional content and one pagers. We’re happy to walk you through it in whatever way makes sense for you guys.

Justin Ulrich
There is a question about, can, can we upload our content? Yeah, you do have, there is, you do have the ability to, there’s some flexibility within these programs. So when you, if you want to just go in and launch one, you can do that.

It’ll pull all the content in, related to listing, right. Imagery, stuff like that. But if you want to modify, you can also do that.

And we have some pretty cool tools within the platform. I encourage you to go check it out. You can poke around, but it allows you to, to kind of personalize the ad a little bit more, even if, if you’d like to do that as well.

Andy Redington
Yeah, I saw one. I don’t know. It might’ve just gotten buried here.

So I apologize. I don’t see it right now. So I don’t know the name, but someone was asking about the photos on the listings within social leads and if they can change the order of those photos.

Okay. Yes, you can. So within social leads, within that blueprint and promote there, when you select the listing, you’ll actually have the creative, the images that you can add.

And then you can simply drag and drop those in whatever order you want. So you can choose what you want to be the first card within that carousel of images for the property.

Justin Ulrich
If this is helpful, if everyone, if you’d like to get a walkthrough, like we could set up a separate session where we can promote just a demo, kind of walking people through the platform. If that’s something you’re interested in, let us know in the comments, just a simple, yes, we’ll do that way. We get a gauge for, you know, a demand.

We will have other sessions that follow this. We will do a little bit of a dive into the platform at relative to the topic of those sessions. But if I think an overall demo could be helpful, just given all the questions that we have.

So if you’re interested, just throw, you know, let us know in the comments there. All right. It looks like we’ve gotten through everything.

We’ve been running a long time. So for everyone who’s still with us, we greatly appreciate it. Hopefully this session was extremely helpful for you.

We’re going to have four more coming up one each week for the next four weeks, attend one or all would love to have you there. We’re going to walk you through social strategy. There’s a little bit of organic there.

There’s a more heavy towards Facebook, Instagram on the paid side. And we’ll talk through some of the stuff. If you wanted to create your own programs, we will kind of talk through what goes on behind the scenes that you’d need to know about or to implement same with Google.

But we also make those things super easy for you with these platforms. We just want to make sure the education’s there for you. And then we have a session around local marketing and partnering with folks in your local area and then one on nurturing.

So stay tuned for those things. It looks like demos would be helpful. We’ll also get something set up so we can actually take the team through all the MoxiWorks users through the platform and make that available for you to use in educating your teams as well into perpetuity.

So thanks again so much everyone for joining. Thank you, Krista, for your time. Thank you, Andy. I mean, Andy was here. It’s not a webinar unless I give Andy a hard time. But thank you so much, everyone, for joining.

We’ll see you next week.

Justin Ulrich
Thanks, everybody.

Andy Redington
Thanks, everybody.