# Evocalize

> Evocalize is the AI Marketing Director for housing and local businesses. Its agent, Evo, plans, builds, launches and improves a business's local marketing programs (video, landing pages, direct mail, AI lead calling, lead scoring, search and social, email and co-marketing) so the business owns a pipeline that keeps running without it. Founded in 2014 and based in Austin, Texas. Built for real estate agents, mortgage loan officers, and franchise and multi-location brands.

## Who it is for

- [Real estate agents](https://evocalize.com/real-estate/): listing videos, landing pages, direct mail, AI lead calling and follow-up in one plan.
- [Mortgage loan officers](https://evocalize.com/mortgage/): landing pages, AI lead calling, lead scoring, nurture and co-marketing with agents.
- [Franchise and multi-location brands](https://evocalize.com/franchise/): headquarters approves programs once, and every location gets marketing built and run for its own market.

## Product

- [Platform overview](https://evocalize.com/platform/): the full set of capabilities in one AI-run plan.
- [ListingMotion](https://evocalize.com/platform/listingmotion/): turns listing photos into branded video for Reels, TikTok and YouTube.
- [SmartSite](https://evocalize.com/platform/smartsite/): builds a branded landing page for every listing and loan program.
- [LeadsConcierge AI](https://evocalize.com/platform/leadsconcierge-ai/): answers new inquiries in seconds, qualifies them, and connects or books the lead.
- [LeadsIntelligence AI](https://evocalize.com/platform/leadsintelligence-ai/): scores every lead in real time.
- [Partners and connectors](https://evocalize.com/partners/): the platforms and channels Evocalize works with.

## Solutions

- [Launch a new listing](https://evocalize.com/solutions/launch-a-new-listing/)
- [Co-market with partners](https://evocalize.com/solutions/co-market-with-partners/): agent and loan officer co-marketing with cost-sharing built to stay RESPA-compliant.
- [Grow my business](https://evocalize.com/solutions/grow-my-business/)
- [Build my brand](https://evocalize.com/solutions/build-my-brand/)
- [Win agent referrals](https://evocalize.com/solutions/win-agent-referrals/)
- [Recruit new team members](https://evocalize.com/solutions/recruit-new-team-members/)
- [Promote an event](https://evocalize.com/solutions/promote-an-event/)
- [Drive traffic to locations](https://evocalize.com/solutions/drive-traffic/)

## Guides

- [What is an AI marketing director?](https://evocalize.com/blog/ai-marketing-director/): what one does and why real estate and mortgage professionals use one.
- [What is a real estate marketing platform?](https://evocalize.com/blog/real-estate-marketing-platform/): the four types compared.
- [Loan officer lead follow-up](https://evocalize.com/blog/loan-officer-lead-follow-up/): eight ways to convert prospects.
- [AI prompts for mortgage ads](https://evocalize.com/blog/ai-prompts-for-mortgage-ads/): seven best practices and a template.
- [Buyer leads without listings](https://evocalize.com/blog/get-buyer-leads-without-listings/)
- [Agent and lender co-marketing](https://evocalize.com/blog/real-estate-agent-mortgage-lender-campaigns/)
- [First-time home buyer marketing](https://evocalize.com/blog/first-time-home-buyer-marketing/)
- [National vs local ads](https://evocalize.com/blog/national-vs-local-ads-why-localized-outperform/)
- [AI tools for multi-location franchises](https://evocalize.com/blog/5-ai-tools-for-multi-location-franchises/)

## Company

- [About Evocalize](https://evocalize.com/about/)
- [Blog](https://evocalize.com/blog/)
- [Sign up](https://evocalize.com/sign-up/)