For multi-location enterprises, it’s challenging to manage ads across each location. Comparing national vs local ads — which is more effective? Striking the right balance between maintaining a cohesive national brand identity and delivering locally relevant campaigns is crucial. While national marketing strategies have their place, the data overwhelmingly shows that local digital advertising outperforms…

Welcome to another insightful edition of the Evocalize blog, where we’re looking at local marketing pro tips from March’s episodes of the Local Marketing Lab podcast.  As the digital landscape continually reshapes the world of marketing, it becomes crucial for multi-location business leaders to stay alert to the latest strategies and tips. We brought together…

Running effective advertising campaigns across multiple locations is a daunting task. Franchises, restaurants, real estate agencies, mortgage brokers, and other multi-location businesses face unique challenges. They need to strike the perfect balance between maintaining brand consistency and catering to local preferences. Achieving this balance is crucial for success. Especially as e-commerce businesses are projected to…

For local marketing in the AI era, local businesses face an inherent challenge in digital marketing. The machine learning (ML) AI models favored by large ad platforms like Google, Meta, and TikTok prefer, and optimize for, broad audiences and large spend — tactics and scale unreachable for local businesses. Some franchise groups address this by…

In today’s crowded digital landscape, personalized local ads are a game-changer for multi-location businesses. Consumers crave relevance and authenticity, which generic, one-size-fits-all ads often fail to deliver. 46% of all searches on Google are for local information. By personalizing your ads to resonate with local audiences, you can: However, managing personalized local ad campaigns across…

This February, the Local Marketing Lab podcast brought together a diverse group of industry innovators to share their strategies, challenges, and success stories.  As the digital landscape evolves, so does the approach to local marketing. Our guests, Adam Golomb, Andy Nguyen, Michelle Denogean, and Cai Palmiter provided invaluable insights into creating meaningful connections and driving…